Kate Betts Blog

Just think of all those people who have to work over Christmas and New Year: doctors, nurses, firefighters, shopworkers, taxi drivers…. journalists.

And the thing to remember about journalists is they are working while a lot of people they rely on for stories (councils, Government, PR agencies etc) are off with their feet up in front of the telly.

And what that means is that there is a news vacuum. There is plenty of space to fill and not much to fill it with. I can remember reading radio news bulletins on Christmas Day when the only thing I could fill them with was: the Queen said something, the Pope said something and there was an earthquake in a distant land…..

So now is the time to get your press releases out - especially if they are topical (snow, ice, Christmas trees, New Year resolutions to lose weight/ stop smoking/ get fit).

The trouble is if you are like me all you want to be doing right now is putting your feet up in front of the telly….