Crisis Comms

How you communicate in a crisis can make or break your organisation.

So what do you do if something goes horribly wrong? A member of the public is killed because of some mix up, an explosion destroys half your premises, you accidentally pollute a river or release dangerous chemicals in to the air….

We are on hand to help you or your organisation deal with negative publicity.

But the best approach is prevention. That is always better than cure. We can help you try and avoid an issue or an emergency turning into a crisis.

If the worst does happen, if you are prepared it is so much easier to cope. Making decisions, whether what to say or who does what, in the middle of a crisis is hard. That is where planning comes in; planning done in the cool calm of everyday business, not in the heat of the fire.

We can help you plan, we can help you exercise and test those plans. We can help you if it does all go wrong.

But we will be honest; this is not about whitewashing, this is about you being honest too. We are not on hand to cover up; after all the best way to avoid negative publicity is to ‘do no harm’. But sometimes even with the best intentions you can find yourself in the spotlight for the wrong reasons; facing anger and upset. Facts can become blurred by emotions and your reputation can take a hammering.

Your response is critical. A misjudged comment, a slow reaction, a refusal to comment, can all add to the damage done to your name.

That’s where our counsel can come in. We have helped countless organisations and individuals faced with potential negative PR. Many never even got a mention in the press, others were headlines for only a short time.

Our job is to keep you out of the headlines -  or, if you end up there, to limit the damage.

Please contact us for an initial, confidential chat about crisis communications. You need to be prepared.