South Yorkshire company on track with new vehicle emissions monitor

5 October 2015

Ian Asquith of YouTrack - This photo was supplied by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more information, please visit www.capitalbmedia.co.uk A Barnsley company is preparing to launch a tracking device that monitors vehicle emissions and fuel consumption on the go.

YouTrack already manufactures a product that can track a vehicle’s position using GPS and mobile phone signals. The new version of YouTrack Fleet will connect to the vehicle’s diagnostics to show information like the carbon dioxide emissions, fuel consumption and driver behaviour.

YouTrack, which has clients including Newcastle Airport, local authorities, construction companies and security firms, is being given business support by Enterprising Barnsley.

The new system is still being tested by software developers at YouTrack, with a view to being launched in the New Year.

Ian Asquith, who set up YouTrack at its base in Mapplewell, said: “We’ve been listening to what our clients need and we know for example that many fleet managers are having to report on carbon dioxide emissions.

“Others want to know how their staff are driving, in terms of safety and fuel efficiency. It might be that some staff are braking very harshly or breaking the speed limit for example.

“Our new version of YouTrack Fleet will be able to create simple reports that can feed those sort of statistics back to fleet managers, so they can make sure their staff drive more safely and more efficiently.

“This is all about keeping commercial drivers and our roads safer and helping businesses save money,” said Ian.

The tracking units can be fitted to cars, vans or lorries, with the information monitored by a computer or smartphone.

The new system will even be able to benchmark driving style against an accepted level, with drivers warned by a traffic light system in the cab if they are not up to standard.

As well as the tracking device for vehicles, YouTrack make a personal tracking device called YouTrack Solo, which is particularly aimed at lone workers, such as social workers and sales reps.

YouTrack has been given business support by Enterprising Barnsley, which is run by Barnsley Council. The support has included help in developing their marketing strategy.

Angela Pedley, of Enterprising Barnsley, said: “It’s great to see such innovative use of technology and to know that YouTrack are on the right track to being a big success story here in Barnsley.”

Enterprising Barnsley is supported financially by the European Union and has attracted £3,015,276 investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development, through the Yorkshire and Humber ERDF Programme.

Notes to editor

Attached photograph shows Ian Asquith.

For more information about YouTrack go to www.youtrack.com. Media contact at YouTrack: Ian Asquith on 01226 388157 or at ianasquith@youtrack.com

For information about Enterprising Barnsley go to www.enterprisingbarnsley.co.uk or contact Tracey Johnson on 01226 720700 or at traceyjohnson@barnsley.gov.uk

The Enterprising Barnsley programme is part financed by the Yorkshire and Humber European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit www.gov.uk/browse/business/funding-debt/european-regional-development-funding

Additional media contact: Kate Betts at kate@capitalbmedia.co.uk or on 01226 766900 or 07792 764891.

This press release was prepared by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more details about our PR services, please visit www.capitalbmedia.co.uk

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