Yorkshire student wins national marketing award
31 December 2010
A Huddersfield undergraduate has won a national competition for her campaign to promote a project which encourages students to realise their business dreams.
Rebecca Hall, 27, who is studying for a marketing degree at the University of Huddersfield, took on the challenge of spreading the word about the Business Mine, which is based at both the Queensgate Campus and University Campus Barnsley and is part of the Enterprising Barnsley programme.
She beat off competition from 200 others from 50 English universities to win the second Capture Competition run online by the National Council for Graduate Entrepreneurship’s FlyingStart initiative.
FlyingStart aims to encourage more students and graduates to think about and start their own businesses and the contest required entrants to create a marketing strategy to increase entrepreneurship where they are studying.
Rebecca’s work included promoting opportunities available through Business Mine via screens and posters around the university, distributing leaflets and taking part in a showcase event.
The Business Mine offers University of Huddersfield students and recent graduates a professional environment in which to research and develop ideas for businesses or self-employment for up to 12 months, as well as access to bursaries and grants and free services including business mentoring.
Rebecca, who is currently on placement as a marketing support assistant in the university’s Research and Enterprise department, said: “I carried out the campaign as part of my placement. The first thing I did was to get 160 students to fill in questionnaires which showed many were interested in starting their own business but few knew anything about the amazing opportunities available through the Business Mine.
“It was quite challenging to put my marketing theory into practice and I had to be creative. One of my tactics was to slip leaflets about the programme inside library books about starting in business. I was very surprised to win the Capture Competition and am really proud of my achievement.”
Rebecca, a trained beauty therapist, is considering starting her own business when she graduates and plans to keep her £1,000 prize money in the bank until then.
Dr David Bozward, director of FlyingStart, who will present Rebecca with her prize at the university in January, said: “We were very impressed by the huge amount of work Rebecca had put in as an individual entrant and also the fact that her marketing activities were done on more than one campus.”
Jacquie Asquith, the university’s graduate start-up coordinator, added: “The Business Mine is here to offer a range of support to any student wanting to start their own business for up to five years after graduating and Rebecca really wanted to make sure her fellow students knew all about the opportunities available.
“We’re delighted that her achievements have been recognised at national level. She thoroughly deserves her success.”
Enterprising Barnsley, which supports the Barnsley Business Mine, is a partnership between Barnsley Development Agency, Barnsley Business and Innovation Centre and University Campus Barnsley. It offers business support to Barnsley businesses with growth potential.
Enterprising Barnsley has attracted £2.89m investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development through the Yorkshire and Humber ERDF Programme.
For further details about the Business Mine in Huddersfield contact Jacquie on 01484 473849 or at firstname.lastname@example.org For information about Barnsley Business Mine, contact
Suzanne Bagworth on 01226 644262 or at email@example.com
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