Social media is free, social media is direct and social media should be part of any PR strategy.
Twitter has over 300 million active users each month, Facebook has two billion and there are over 450 members on LinkedIn. Never mind other platforms such as Instagram, Snapchat and Pinterest.
But which should you use? And how should you use them?
You need to think where your audience is. You need to make sure you engage with that audience and not just broadcast to them. You need to make sure the content is compelling whatever channel you use.
You need to think about the consistency of your branding and your message. You need to see social media as central to the way you communicate and not just an add-on, not just something the intern does on the odd day they are in.
Another great thing about it is that you don’t have to get past the gate-keepers of the press to communicate with your audience. It is what is known as “owned” media, in the same way as your website content is owned by you.
That doesn’t mean you completely own it! Social media is social. It is interactive and that is great for engaging with your audience, for building relationships with potential clients, customers, suppliers and employees. But what do you do if that interaction is negative? If people use your Facebook page for example to grumble?
At Capital B Media we can help you use social media in the best possible way and we can advise on the pitfalls.
Please contact us to discuss your needs.
Take a look at some of our social media campaigns below