Social Media

Social media is free, social media is direct and social media should be part of any PR campaign.

There are more than 200 million people using Twitter, 300 million on LinkedIn and more than a billion on Facebook. Never mind all the other platforms such as Instagram and Pinterest.

But which should you use? And how should you use them?

You need to think where your audience is. You need to make sure you engage with that audience and not just broadcast to them. You need to make sure the content is compelling whatever channel you use.

You need to think about the consistency of your branding and your message. You need to see social media as central to the way you communicate and not just an add-on, not just something the intern does on the odd day they are in.

Another great thing about it is that you don’t have to get past the gate-keepers of the press to communicate with your audience. It is what is known as “owned” media, in the same way as your website content is owned by you.

That doesn’t mean you completely own it! Social media is social. It is interactive and that is great for engaging with your audience, for building relationships with potential clients, customers, suppliers and employees. But what do you do if that interaction is negative? If people use your Facebook page for example to grumble?

At Capital B Media we can help you use social media in the best possible way and we can advise on the pitfalls.

Please contact us to discuss your needs.

Take a look at some of our social media campaigns below

#SCRGrowthHub

Capital B Media was enlisted to help in live-tweeting an event for the Sheffield City Region Growth Hub. The event was designed to bring all delegates together and to update them with everything going on within the Growth Hub. A tweet wall displayed all the tweets with the designated hashtag #SCRGrowthHub. The hashtag went onto trend on Twitter in Sheffield for around an hour. This saw the potential reach of the event hit 184,604 different twitter users. 

The Letting Co

Wakefield-based The Letting Co came to Capital B Media with the aim of increasing the number of houses that they managed. The company specialised in letting, but was struggling to get new landlords to use their services. With a combative social media plan targeting landlords, promoting current houses and selling their expert blogs, Capital B Media was able to improve The Letting Co's enquiries. Within a short period of time, the number of properties that The Letting Co managed increased by 10 per cent and continued increasing.

Let's talk about PH

In November 2016, Capital B Media led the delivery of a pulmonary hypertension (PH) awareness week on behalf of the national charity PHA UK. During PH week, we used the dedicated hashtags #PHWeekUK and #LetsTalkPH to encourage conversations and raise awareness of PH. Across the week, posts across social media platforms reached five times more people, post engagement increased by 135 per cent, a video we shared was viewed over 3000 times and many shared their own experiences with PH on Facebook.