“A great story is one you can’t wait to tell someone about”

Posted by Mary Ferguson on 21st May 2018

If you want your news to be seen by thousands, TV is the holy grail of media coverage. But what do broadcast journalists actually think about the press releases you send them?

Here Kate Sweeting, journalist and presenter at BBC Look North (East Yorkshire and Lincolnshire), gives us some insight…

“I get sent press releases all the time but only about five per cent of them result in a story on TV. They are mostly about law firms winning awards, or someone doing something for charity.

A great story is one you can’t wait to tell someone about. There is nothing extraordinary about a law firm winning an industry award. Or even a fit, healthy person running a half marathon. No one is going to be talking about that in the pub.

Stories have to make you sit up and take notice. I’ve just had a press release about a beach clean which collected eight tonnes of rubbish in an hour – that’s interesting.

“My tips are to always write the most interesting fact in the top line of the press release and think about what you’d be interested in watching on the news yourself.”

At Capital B Media we’re experts at getting broadcast coverage for our clients. To watch just some of the TV reports we’ve secured in recent months, take a look at our YouTube playlist here



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