Capital B Media
Tag results for: public-relations
By Kate Betts 29/12/18 - Comments: 0
Before you start writing a single word you need to think who are you writing for and what do you want them to do?
By Kate Betts 17/12/18 - Comments: 0
Not all publicity is good publicity. There are times when you can, and should, pass up the chance to speak to the press
By Kate Betts 19/10/18 - Comments: 0
Persimmon Homes CEO shows why it is worth media training your senior managers - and also your comms advisors
By Kate Betts 12/07/18 - Comments: 0
Is the press release dead? Or alive and kicking?
By Chris Coates 14/06/18 - Comments: 0
In the first of a series of blogs introducing our associates, we spoke to John Smith, who runs his own design & branding company, CreativeSmith.
By Mary Ferguson 21/05/18 - Comments: 0
If you want your news to be seen by thousands, TV is the holy grail of media coverage. But what do broadcast journalists actually think about the press releases you send them?
By Kate Betts 16/04/18 - Comments: 0
Should other businesses follow Wetherspoons and get off social media?
By Kate Betts 30/01/18 - Comments: 0
Or why journalists prefer bad news.
By Mary Ferguson 03/01/18 - Comments: 0
Hello January, hello New Year resolutions. At Capital B Media, we're feeling determined...
By Mary Ferguson 19/12/17 - Comments: 0
As 2017 draws to a close, Mary Ferguson looks back at the last 12 months in the world of Capital B Media.
By Charlotte Goldthorpe 24/11/17 - Comments: 0
Black Friday in 2014 was a PR nightmare. Yet three years on things feel very different.
By Chris Coates 15/11/17 - Comments: 0
New Junior Account Executive Chris Coates discusses his first weeks at Capital B Media.
By Kate Betts 14/09/17 - Comments: 0
People do business with people. But how authentic is your brand?
By Luke Marino 07/09/17 - Comments: 0
Guest blog written by Ameilia French, journalism student at Northumbria University, who joined the Capital B Media team on work experience.
By Mary Ferguson 14/08/17 - Comments: 0
Mary Ferguson answers the question that PR professionals hear the most.
By Charlotte Goldthorpe 14/07/17 - Comments: 0
When it comes to setting business objectives, how you communicate them to your comms team is vital to your success.
By Kate Betts 20/06/17 - Comments: 0
Kate Betts looks at why leaders need to be seen, to listen and to reassure in a major emergency
By Luke Marino 01/06/17 - Comments: 0
Live-tweeting has become a fixture at most conferences, events, webinars, and lectures, for attendees and organisers alike.
By Mary Ferguson 15/05/17 - Comments: 0
Mary Ferguson looks back on a lifetime of love for magazines - and crosses her fingers for their future.
By Kate Betts 08/05/17 - Comments: 0
It's vital to prepare for a media interview and use the opportunity to enhance or protect your reputation.
By Kate Betts 26/04/17 - Comments: 0
Top tips on how to write a crisis communications plan for small businesses
By Michelle Tyma 10/04/17 - Comments: 0
In the last month social media companies have introduced a load of new updates, and with so much news it’s hard to keep up. But don’t fear. We’ve put together a run-down o...
By Charlotte Goldthorpe 15/02/17 - Comments: 0
‘Content is king’ - just one of the many phrases used to describe the importance of content marketing. But what does it involve?
By Charlotte Goldthorpe 20/01/17 - Comments: 0
Charlotte Goldthorpe recently joined the Capital B Media team as an account manager and talks about her first week in the new role.
By Luke Marino 12/10/16 - Comments: 0
My career in public relations began at the start of 2016, and it’s fair to say it’s been an enjoyable journey to date.
By Mary Ferguson 20/09/16 - Comments: 0
The comments section of the Mail Online can often harbour a hot-bed of bilious opinion, but one comment in particular caught my eye recently.
By Charlotte Goldthorpe 03/07/16 - Comments: 0
There are many regular columns in the media to which you may be asked to contribute as a public figure, local business leader or an expert in your field.
By Kate Betts 27/06/16 - Comments: 0
One of the most important learning points in media training is the importance of using key messages. We work with a lot of spokespeople who have to explain complicated situation...
By Kate Betts 21/05/16 - Comments: 0
Why do big organisations find it so hard to say “sorry”? They listen too much to their lawyers, that’s why.