Social history enthusiast David Scrimgeour wrote Proper People to shine a light on the lives of patients at the West Riding Pauper Lunatic Asylum, which was based in Wakefield 200 years ago. He was keen to promote the book amongst regional media and encourage visitors to a specialist talk he hosted to tie in with Mental Health Awareness Week. With a limited budget, we focused on pulling together low-cost ideas that would have impact.
We decided the best course of action would be a press release and a video. The press release, with accompanying patient case studies relevant to the geographical areas covered by the respective media outlets, would raise awareness of the book and the talk. And filming the event and editing it into a video for use on his social media channels would give David a valuable tool, with longevity, to engage people online. The video combined snippets and visuals from the talk with an interview about the book. You can see the video here
Coverage was gained for Proper People in regional press including The Keighley News and Wakefield Express, and a double page feature ran in Wakefield business magazine Topic UK. Spending time to showcase some of the patients in the book, targeted to the areas covered by the newspapers, paid off. You can read the press release which accompanied the case studies here. David enjoyed a full turnout for his talk and the resulting video has enabled him to share the book further online.