Boost to Barnsley Arcade with new name

26 October 2015

Retailers in Barnsley Arcade - This photo was supplied by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more information, please visit Retailers in the Arcade in Barnsley are banding together to promote the street with a marketing campaign – and a new name.

The move to change the name of the shopping street known simply as the Arcade to the Victorian Arcade is being backed by Enterprising Barnsley, the business development arm of Barnsley Council.

Marketing experts are also helping the retailers with plans for events, themed days, shop front improvements and better signage.

The cobbled arcade is home to 36 independent shops, including cafes, designer boutiques, jewellers, a record shop, bakers and barbers.

It was built in Victorian times as a residential street called Guests Yard. Later it was transformed into a shopping street and a roof was added. In the early 1960s it underwent refurbishment, but since then its fortunes have come and gone.

Roger Foulstone, whose grandfather Tom set up Tom Foulstone’s menswear shop in 1929, said he was excited about the plans.

“This is the first time since I have been here that something looks like it is actually going to happen. Up until now it has been the forgotten street in Barnsley, which is a real shame as it has such character,” said Roger, who started working at the shop 42 years ago with his father Peter.

“Everybody is pulling together now to get something done and everyone feels positive about it. And with the backing of the council it really feels like something will happen.”

The marketing campaign, which is being supported by Barnsley Business and Innovation Centre (BBIC), through Enterprising Barnsley, will see local experts work with the traders for the next five months to improve the appearance and awareness of the arcade. The work has been initiated as part of The Town Centre Plan, to understand the sort of business support the small independent businesses need to improve their trading prospects.

Plans include a series of events starting with a vintage fair in December, new leaflets, signage and the re-brand. The retailers will also receive coaching in social media and event planning.

After that the plan is that the traders will set up a co-operative with a budget to pay for their own marketing.

Kevin Steel, Enterprising Barnsley’s business development manager at BBIC, said: “It really is a special place and could be the jewel in the crown of the town centre. And the new name will celebrate the heritage of the arcade.

“What we are doing is simply going in there to kick-start the improvements. We are asking the retailers what they want and then helping them to get started. It is a great example of the public sector helping the private sector.”

Sara Hunter runs Kingston Jewellers, a family jewellers which specialises in diamonds and wedding rings, and has been in the arcade for 34 years. Four years ago she opened a second shop opposite in the arcade, selling designer jewellery and watches.

She said: “This arcade is as attractive as any other in towns and cities across the country and it’s about time we put it on the map.”

Notes to editor

Attached photograph shows Roger Foulstone outside his shop in the Arcade.

For more information about the Enterprising Barnsley programme, funded by Barnsley Metropolitan Council and delivered by Barnsley Business and Innovation Centre (BBIC), please contact Kevin Steel on 01226 249590 or

BBIC is committed to assisting economic regeneration in the Barnsley borough. It aims to stimulate, promote and encourage the development of innovative technology and knowledge-based businesses in order to create jobs and economic growth.

Additional media contact: Kate Betts at or on 01226 766900 or 07792 764891

This press release was prepared by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more details about our PR services, please visit

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