Public relations is an excellent way to raise your profile; boost your reputation and develop good relationships with your customers, clients, partners, supporters or any other stakeholders relevant to you and your organisation.
Public relations is about promoting a better understanding of who you are and what you do; engaging with target audiences and communicating your key messages clearly and effectively.
Good PR can really help to boost your business. Brand names stick in people’s minds once they have heard them enough times. Positive mentions in the media is one very good way to get your name out there, so that when a potential customer Googles for your type of business, or is simply asked by a colleague or friend to name a good company in your sector, your name sticks out or comes to mind. We tend to trust the name we know, rather than the unfamiliar.
Of course PR is no longer just about the traditional media outlets of newspapers, magazines, radio and television, there is also the added dimension of digital media to consider: websites, blogs, e-newsletters, Twitter, Facebook, the list goes on.
PR can be an extremely worthwhile investment as part of your long-term business planning and strategy. While a one-off campaign can (and often does) have an impact, PR is often a slow-burn. The cumulative effect of positive mentions in the media over a period of time will enhance your reputation and raise your profile.
And remember it is not just potential clients that are influenced by the media, but others such as policy-makers, suppliers and potential employees. If you'd like help dealing with the media contact us now.
Capital B Media are a public relations firm that work with a variety of clients in different sectors across Yorkshire.