Do you want to communicate more effectively?

“Coverage of social work in the media is often negative, so when we were setting up Social Work England as the new regulator of over 100,000 social workers in England, we knew we had to be prepared for scrutiny from the local and national press. We wanted to identify both the risks and the opportunities for our reputation and make sure our communications strategy had a robust media management element. We brought Kate in through a competitive tender process and her expertise and experience helped us to unpick the questions and scenarios we could face and consider the public space we wanted to occupy. This was backed up with a thorough hands-on session that allowed us to put our key messages into practice and left us feeling confident that we could work positively with the media in any scenario, for the benefit of the organisation and the social work sector.”

Capital B Media have delivered several effective, whistle-stop days giving our officers the practical and theoretical knowledge to feel confident dealing with the media, identifying 'good news' stories and managing negative publicity. Their knowledge of the media industry and wider public relations expertise allows the sessions to be authoritative and interactive.