Dealing with a Crisis
So the worst has happened or is about to happen. What do you do? What do you say? And to whom? Get it wrong and your reputation can be seriously damaged. Get it right and your organisation may live to tell the tale.
At Capital B Media we can help you navigate your way through a crisis. We can work with you to work out a strategy of what to say, how to say it and who to say it to.
What about staff, customers, suppliers, politicians….. They will all have a view of what is going wrong at your organisation and you need to make sure you communicate with them and get across what you want them to know.
You need to be open and honest, but aware of how far you should go. Tell staff too much and they might use social media to share the information. Tell them too late and they will have seen it on Twitter first. Forget to communicate with your regular customers and you might find you lose them.
And then the press pack have arrived and want a statement. What do you say? Do you make them wait for a press conference? Who does the interviews? Or do you simply say “no comment”?
At Capital B Media we can help you through the minefield of dealing with a crisis. We are used to advising organisations in the public and private sector who find themselves in the media spotlight for the wrong reasons.
So if it is all going wrong, right now, and the proverbial has hit the fan – contact us for a confidential chat about crisis communications.