Strategic PR

Public relations is about promoting a better understanding of who you are and what you do.

At Capital B Media we are experts at helping organisations engage with their target audiences and communicate key messages clearly and effectively.

PR tactics include press releases, opinion pieces, media appearances, social media campaigns, podcasts, videos... the list goes on. 

But good PR doesn't just happen. Before we get to the tactics, we need a strategy and that needs research and planning.

The starting point is what are you trying to achieve? You then need to consider issues such as what do people think of you already? Who is your target audience? Which stakeholders have influence? What do you want them to do? 

If you are in the private sector, good PR can really help to boost your business. Brand names stick in people’s minds once they have heard them enough times. Positive mentions in the media are one very good way to get your name out there; so when a potential customer Googles for your type of business your name sticks out. We tend to trust the name we know, rather than the unfamiliar.

PR can be an extremely worthwhile investment as part of your long-term business planning and strategy. While a one-off campaign can (and often does) have an impact, PR is often a slow-burn. The cumulative effect of positive mentions in the media over a period of time will enhance your reputation and raise your profile.

In the public or third sector, good PR helps your relationship with your publics; that may be supporters and followers or users and decision-makers. 

It is not just potential clients that are influenced by the media, but others such as policy-makers, suppliers and potential employees.

Take a look at what our clients think.

If you'd like help dealing with the media contact us now.