Bad weather boost for top South Yorkshire tourist attraction

13 April 2012

The disappointing Easter holiday weather was a boost for one of South Yorkshire’s top tourist attractions.
Magna Science Adventure Centre, at Rotherham, saw the highest number of visitors through its doors on an Easter Monday for eight years.
The 1,556 people who visited the former steelworks at Templeborough in the bad weather was the highest number on an Easter Monday since 2004. It was also nearly three times as many as on Easter Monday last year, when 569 turned up on what was a very hot and sunny day. And it was the highest daily total for more than three years.
Even before the end of Easter break this year, by the end of Thursday (12th), 8,713 visitors had turned up. This compares to 7,551 across the whole of the two-week break last year.
And hundreds even braved the cold at Magna’s outdoor play areas Sci-Tek, which features trampoline nets, spinning bowls, tilted roundabouts, twisted slides as well as rockets and castles, and Aqua-Tek - one of UK’s largest outdoor water play areas.
Magna’s indoor four pavilions are on a theme of earth, air, fire and water, and visitors can also see the works’ original arc furnace brought back to life through dramatic special effects.
There are daily guided steel tours to explain the steel making process and show what life was life for steel workers.
During the holidays there was also a series of workshops giving children the chance to make slime; handle creepy crawlies like tarantulas and snakes, and meet cuddly Easter bunnies and chicks. There was also the opportunity to “drive“ a Formula One simulator at speeds of up to 220mph.
Marketing manager Karen Staniforth said: “Magna offers something for all the family in all weathers. We have the four pavilions inside, which give a fascinating insight into the steel-making process for children and adults.
“And if the weather is good then the Sci-Tek and Aqua-Tek outdoor play areas are great for kids to let off steam.”
Full day tickets include entry to the indoor attraction as well as both the outdoor play areas, or families can pay to just visit the outdoor play areas. All full tickets include a further 12 months’ free entry.
For more information, visit or call 01709 720002.
Magna is housed in the former Templeborough steelworks, just off junction 34 of the M1. The steelworks were once the biggest in the world and employed 10,000 people. The works were built during World War One and shut in 1993. They remained derelict until being transformed into an award-winning visitor attraction in 2001. 
Magna has four pavilions on a theme of air, earth, fire and water, which house over 100 interactive exhibits, and it also boasts outdoor and water play areas. The centrepiece Big Melt uses stunning pyrotechnic and audio techniques to recreate steel-making using a huge original electric arc furnace. Magna is open daily, from 10am to 5pm with last entry at 4pm. 
Magna also plays host to events and exhibitions and offers a range of corporate and party facilities.
It is due to host the Olympic flame on its journey around the UK on Tuesday June 26th, when the torch-bearer will run through the whole building.
Media contact at Magna: marketing manager Karen Staniforth on 01709 820092 or email Alternatively, contact marketing assistant Anna Holdsworth on 01709 723139 or email
Additional media contact: Kate Betts on 01226 766900 or 07792 764891 or at

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