Barnsley businesses urged to take advantage of Le Tour

18 November 2013

Barnsley businesses are invited to an event designed to inspire them to make use of marketing opportunities generated by Yorkshire’s Grand Départ of the Tour de France.

Vikki Harris, head of marketing at Welcome to Yorkshire, the agency which spearheaded the successful bid to host the sporting event in the county, will be keynote speaker at the event later this month.

At the Marketing Network – A Tour de Force seminar, Vikki will discuss the impact the Grand Départ has had on Yorkshire, the lasting impression it will have on the region, and how businesses can make the most out of current and on-going marketing opportunities.

Vikki’s previous experience includes working for global agency Wunderman in their Oman office, where she rebranded the country’s national airline and launched it across Europe.

The free event, which takes place on November 27th at the Digital Media Centre, is funded by Enterprising Barnsley and is open to all Barnsley-based companies. The Enterprising Barnsley programme is delivered by Barnsley Metropolitan Borough Council to help Barnsley businesses develop and expand, creating new jobs.

The Tour de Force seminar is aimed at those with marketing responsibilities who want to learn more about the opportunities to promote their business during the Yorkshire’s Grand Départ next summer. It will pass through the west of the Barnsley borough on Sunday 6th July.

The event is organised by Tracey Johnson, Enterprising Barnsley’s sector specialist for creative and digital industries.

Tracey said: “This is a really exciting time for Yorkshire as a whole, and businesses should make the most of the world’s media attention being on the region.

“Every business needs to consider how effective marketing in relation to the Grand Départ could secure future success and growth.

“This event is designed to help anyone responsible for marketing a business, whether an expert consultant or a relative novice, gain expert advice and industry insights. At this launch event it’s a chance for local businesses to see how they can use the Grand Départ, and the marketing opportunities surrounding it, to their benefit.”

Enterprising Barnsley is organising other free marketing events relating to the Grand Départ over the coming months, which attendees at the Tour de Force event will have exclusive access to pre-book.

The Tour de Force also marks the launch of Enterprising Barnsley’s quarterly Marketing Network seminars. These regular events will be hosted by local, regional and national marketing experts who will share their insights into the latest industry knowledge and trends.

Marketing Network – A Tour de Force is on Wednesday 27th November, from 12 noon to 2pm at The Digital Media Centre, County Way, Barnsley. The presentations will be followed by a networking lunch.

Places are limited and can be booked via

The event is free to Barnsley based companies and is part of a range of business support available via

Enterprising Barnsley is supported financially by the European Union. The project has attracted £2,259,511 investment into Barnsley from the European Regional Development Fund as part of Europe’s support for the region’s economic development, through the Yorkshire and Humber ERDF Programme.



Tracey Johnson can be contacted at or on 01226 787 520.

The Enterprising Barnsley programme is part financed by the Yorkshire and Humber European Regional Development Fund Programme 2007 to 2013. The Department for Communities and Local Government is the managing authority for the European Regional Development Fund Programme, which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information visit

For more information about Enterprising Barnsley go to contact Martin Beasley on 01226 772648 or at

Additional media contact: Laura Davies at or on 01226 766900, or Kate Betts at or on 07792764891

This press release is produced by Capital B Media. You can find out more about our PR services here.

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