Barnsley start-up business launches click-and-collect in time for Christmas

14 December 2015

Chris Hiley of Vine and Vittles which is based at the Elsecar Heritage Centre. This photo was supplied by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more information, please visit A Barnsley wine shop that opened its doors last month has launched a click-and-collect service in time for Christmas.

Vine and Vittles, based at the Elsecar Heritage Centre, started trading last month and is already seeing an increasing demand for its products.

The shop, which stocks over 100 different wines from countries around the world including France, Australia, Italy, Spain and Chile, also stocks a line of cheeses and is looking to introduce quality chocolates and truffles, again in time for Christmas.

The shop was helped to set up in time for the important pre-festive retail season by the business support programme SmartStart which is part of Barnsley Business and Innovation Centre (BBIC), working in partnership with Barnsley Council.

Chris Hiley, managing director, said: “It has been quite hectic having only opened our doors last month, but we’re already seeing repeat customers and business is looking very promising.

“The launch of click-and-collect will hopefully bring more customers to the store and see us have a busy few weeks in the run-up to Christmas. It makes sense for us to go online so soon, as people are busy enough around the festive period, so they can browse our stock without leaving the comfort of their own home then pick it up at their convenience.”

Having been made redundant in the summer, Chris decided to pursue a long held dream of opening his own wine shop after a day trip out in Bakewell, where he happened upon a vintage wine shop.

Chris said: “I’ve always wanted to open up my own wine shop, but in the past I’ve always got cold feet. After being made redundant again in the summer, I decided there was never going to be a better time.”

Chris was helped to set up his shop through the Barnsley business start-up programme SmartStart. The six week programme has helped more than 200 businesses set up over the last two years with free business advice, guidance and workshops.

Chris said: “The people at SmartStart have really been very helpful to me. I didn’t think that I’d have opened up shop in time for Christmas, but here I am today.”

As well as stocking his shop, Chris has been hard at work on his website, launching the click-and-collect service and also looking to offer free local delivery to customers in the area. In the future, Chris is looking to open a second shop in a similar sort of setting to that of Elsecar.

BBIC’s Smartstart business development manager Sarah Valentine said: “It’s great that we managed to get Chris set up in time for Christmas, as he’s already seeing the benefits.

“The option to select and reserve wine online is another string to the company’s bow, and hopefully people can now start stocking up on Chris’ wine in time for Christmas.”

The SmartStart programme is part of a wider strategy to help grow the local economy, as set out in Barnsley Council’s Jobs and Business Plan 2014-2017.

Notes to editor

Attached photograph shows Chris Hiley of Vine and Vittles.

For further information about Vine and Vittles contact Chris on 01226 746448 or or visit

For further information about Smartstart, please contact Sarah Valentine at BBIC on 01226 249590 or - visit

Barnsley Business and Innovation Centre (BBIC) is on Innovation Way, Wilthorpe, Barnsley, S75 1JL, tel: 01226 249590.

Additional media contact: Joshua Nutt on 01226 766900 or 07517 07 3057 or at

This press release was prepared by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more details about our PR services, please visit

View current news