Santa swaps his sleigh for a Segway

17 November 2015

Santa outside Magna in Rotherham - This photo was supplied by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more information, please visit Santa will be swapping his sleigh for a Segway this year to kick-start Christmas at Magna Science Adventure Centre.

Santa will be performing his stunt inside Magna on Tuesday 24 November in time for the Christmas Family Fayre at the venue the following weekend.

Donna Shaw, marketing and sales co-ordinator at Magna, said: “We all know that Father Christmas usually travels on a sleigh, but our Santa is getting a bit more up to date this year and is using the latest green method of personal transport.”

The Segway is being provided by Big Bang, who organise Segway experiences at Magna, as well as rides on a zip wire and bungee jumps.

Once Santa has arrived he will set up his grotto for the annual Christmas Family Fayre on Saturday 28 and Sunday 29 November. The fayre, which will be open from 10am to 4pm on both days, will feature craft and gift stalls, pop-up science workshops, and seasonal food and drink.

The Christmas Fayre is free to under-16s and £2.50 for accompanying adults. Entry also includes free entry to Magna Adventure Centre and the outdoor Sci-Tek play area, with a children’s Christmas trail, guided steel tours and forge demonstrations. A visit to the grotto to meet Santa costs £4.95 per child and includes a gift.

Donna said: “The weekend will be great for kids and adults alike, with a range of activities which will be fun for all the family. We hope to make this year’s Christmas Fayre the best one yet as we get into the spirit of the festive season here at Magna.”

Magna is also gearing itself up for the annual Eat, Bump, Groove Christmas parties, with more than 6,000 people signed up for the parties, which start on Friday December 4. The party nights, which will run over eight nights in December, are popular as works’ Christmas outings, with about 55,000 people attending over the last ten years.

For bookings and enquiries about the fayre or Christmas party nights call 01709 723 118 or email
Magna, which is housed in the former Templeborough steel works near junction 34 of the M1, has space that can be hired to cater for up to 5,000 people. Magna is an award-winning visitor attraction with more than 100 hands-on exhibits designed to explore the four elements of air, water, earth and fire, and it hosts regular school trips.

Notes to editor

Photographers are advised to contact Magna to arrange times for taking photos/footage of the Segway stunt at 11.30am on Tuesday November 24th. Please let Magna know if will be attending by contacting Donna on 01709 723 146 or at

Attached photograph shows Santa at Magna Science Adventure Centre.

Media contact at Magna: Dan Tupling, marketing manager, at or on 01709 723 146.

At its height Templebrough steelworks employed 10,000 people. It shut in 1993 and was mothballed until its conversion to Magna in 2001. At one time the steelworks, which were a mile long, were said to be Europe’s largest. There were 14 open-hearth furnaces and 14 chimneys, which were replaced in the 1960s with electric arc furnaces. One of the arc furnaces is now a giant pyrotechnic display in the visitor centre called the Big Melt. The steelworks, which became known as Steelos, after the owners Steel, Peech and Tozer, produced up to 18 million tonnes of steel a year. Regular steel tours telling the story of Magna are led by former steel workers.

Additional media contact: Kate Betts on 01226 766900 or 07792 764891 or at

This press release was prepared by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more details about our PR services, please visit

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