Barnsley production company nominated for prestigious award

26 June 2017

A Barnsley video production and animation company has been shortlisted for a top prize at the Royal Television Society (RTS) Awards.

Visualised it has been nominated as a finalist in the RTS Yorkshire Awards in the best Promotion or Commercial category for their TV advert ‘Below the Belt Grooming’. It will be up against the 2017 BAFTA Awards trailer, the Human series 2 website and Knorr ‘Flavour for All’ commercial.

The awards ceremony will take place on July 7 in Leeds, with other finalists including Emmerdale, ITV Calendar and the BBC drama, The Moorside. 

The best Promotion or Commercial category recognises the exceptional standards of work in the production of promotional content. Visualised it were nominated for their 30 second advert, which focuses on a man applying a grooming product ‘below the belt’.

Joada Allen-Booth, who set up Visualised it in 2013, said: “It’s a great honour to be nominated in a competition of this calibre.”

“We know we’re up against really tough competition and are probably the underdog going into the final. However, we’re all extremely proud to have got this far, and it just shows that despite being a small team based in Barnsley, we’re still more than capable of creating high quality and affordable video content.”

Based at the Digital Media Centre, Visualised it employs five members of staff and has worked with Sky Adsmart, London Live and Made Television. They have created adverts for a range of businesses including taxi companies, independent restaurants and the high street eatery PizzaExpress. The firm also regularly produce videos for Def Leppard frontman Joe Elliot’s band Down ‘n’ Outz. 

Joada said: “Over the past couple of years we’ve really developed as a company, and the fact we’ve now been nominated for such a prestigious award just shows how well the business has progressed.”

The Royal Television Society Yorkshire Centre Programme Awards honours the very best companies in television production across the region.  

The awards ceremony will take place at the Royal Armouries Museum in Leeds on July 7, and will be hosted by TV executive Lorraine Heggessey.


Notes to editors:

Photo here shows creative director Lee Ford (left) and company director and producer Joada Allen-Booth.

For further information about Visualised it, contact Joada Allen-Booth on 01226 720700 or

Please see link to view the ‘Below the Belt Grooming’ commercial here

For more information about the Royal Television Society Awards, please visit

Media contact: Luke Marino at or on 01226 766900

This press release was prepared by Capital B Media, a public relations and media training agency based in Sheffield, South Yorkshire. For more information, please visit

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