Capital B Media
May 2020
Keep out of the detail
By Kate Betts 27/05/20
When defending against potentially negative PR it is better to keep out of the detail, says Kate Betts
Right message, wrong audience?
By Kate Betts 11/05/20
The Government is coming under fire for its new Covid-19 messaging. Maybe it was more of a case of mixed up audiences, writes Kate Betts.
April 2020
What to consider when doing a Skype media interview
By Kate Betts 28/04/20
TV news is turning to online means to interview contributors during the current lockdown. What do you need to think about if you are interviewed by video link?
How is the charity sector coping during Covid-19?
By Charlotte Goldthorpe 21/04/20
Now, more than ever, charities must provide clear, timely and engaging communication.
Keep calm and carry on marketing
By Kate Betts 06/04/20
It may be tempting to cut the marketing and PR budget right now, but in the long run that may be the wrong move
March 2020
Golden rules of dealing with a crisis
By Kate Betts 16/03/20
The ongoing coronavirus situation is focusing minds on how to deal with a crisis. We look at a few golden rules.
How to edit video clips from your pocket
By Chris Coates 06/03/20
Most modern smartphones can now shoot high-quality video. But did you know that you can also edit video on your phone? Chris shares his tips for easy mobile editing.
February 2020
Moving quickly pays off in PR
By Kate Betts 25/02/20
Being quick off the mark when a reporter gets in touch can be the difference between getting media coverage and missing the opportunity
Things you should know before starting a podcast
By Chris Doyle 19/02/20
Podcasts are a great way for organisations to connect with their audience. Chris Doyle has some tips on how to get started.
How to shoot great video from your pocket
By Chris Coates 11/02/20
Most of us own smartphones with good cameras, meaning high-quality video can be produced from your pocket. Senior account exec Chris Coates explains how.
Top tips for using Instagram for your small business
By Charlotte Goldthorpe 03/02/20
Are you a small business looking to make the most out of your Instagram account? Charlotte has put together some top tips to help you succeed.
January 2020
Making a health awareness campaign work for you
By Mary Ferguson 07/01/20
One of last year’s highlights for our agency was delivering our fourth annual awareness week for the Pulmonary Hypertension Association (PHA UK) – and we’ve learned a lot ...